E. Jerome McCarthy and William D. Perreault, Essentials of Marketing, Fifth Edition, Boston: Irwin, 1991, pp526 inc. color illustrations. Nice Used Hardback. As Good As New.This heavy hardcover book weighs about 1.3 kilograms and it is a wonderful reference book for the serious reader who's into marketing. No problem if you're just a casual reader 'coz those charts, illustrations, and large prints are easy on the eyes.
I would like to offer this hardback at a reasonable price to any serious or casual reader who appreciates the pleasure of owning a nice reference book like this.
The reader is strongly advised to collect this heavy book from me at Yew Tee mrt station because packing and mailing it by post is going to incur quite a substantial cost. Besides, I might not have the material to pack such a large and heavy book.
Marketing
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